Oura.

We collaborated with Oura to refine their brand visuals and redesign their website with a focus on clarity, calm, and ease of use.

Scope

Brand Refinement

Brand Refinement

/

Client

Oura

Oura

/

Duration

3 months

3 months

/

Year

2024

2024

/

Challenge

(01)

/

Challenge

(01)

/

Challenge

(01)

We redesigned the digital experience around clarity and ease.

The refreshed interface uses thoughtful spacing, subtle motion, and a calming palette to reflect the restful focus of the brand. We also refined typography and iconography to feel lighter, more intentional, and cohesive.

/

Solution

(02)

/

Solution

(02)

/

Solution

(02)

The Oura team saw increased engagement and improved onboarding clarity post-launch.

The result is a website that feels as thoughtful and well-being-focused as the product itself—calm, functional, and distinct.

/

Conclusion

(03)

/

Conclusion

(03)

/

Conclusion

(03)